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OUR STORY UNVEILED
Who We Are
S&S Athletics Consulting, founded in early 2025, is more than just a hub for social media, branding, and marketing expertise in the sports world—it's a passion project inspired by my greatest motivators, my children Sloane and Skyler. Their initials are the heart behind the name and the drive behind our mission.
We specialize in guiding college athletes through the evolving landscape of Name, Image, and Likeness (NIL), while also supporting institutions and professional teams in navigating the fast-paced world of sports marketing. At S&S, we believe in the power of storytelling—highlighting success, inspiring growth, and helping every client build a lasting, authentic presence both on and off the field.
About
From 2014 to 2023, Bryce Colbeth served as the Director of Athletic Communications at the University of Maine, where he led media relations and strategic communication efforts for high-profile programs including women’s soccer, men’s ice hockey, and softball. Throughout his 10 seasons with the Black Bears, Bryce developed and executed comprehensive branding, social media, and marketing strategies that elevated the visibility of the university’s athletic programs and helped amplify the profiles of standout athletes such as Jeremy Peña and Jeremy Swayman.
A creative and forward-thinking communicator, Bryce played a pivotal role in shaping the public narrative of Maine Athletics, leveraging content creation, digital storytelling, and audience engagement to strengthen the program’s identity both regionally and nationally.
Since 2023, Bryce has brought his industry expertise to the classroom as a professor in the School of Hospitality, Sport, and Tourism Management at Husson University, where he mentors the next generation of sport and event professionals. His professional background bridges collegiate athletics and strategic marketing, offering students a real-world perspective on the evolving dynamics of the sports industry.
Education
Master of Business Administration, University of Maine
Bryce earned his MBA from the University of Maine, where he took sport-focused classes. Working in the Division 1 athletic department as a student and a professional gave him a great perspective on how sports and business come together, setting Bryce up for an exciting career in sports management.
Bachelor of Science, Sport Management, Husson University
Bryce graduated with a Bachelor of Science in Sport Management from Husson University where he spent a great deal of time in the Division III athletic department. His experience there gave him a solid understanding of the sports industry, blending classroom learning with real-world experience. Bryce is really excited about using what he learned to make a difference in the sports management world.
